Our Search Engine Optimisation package will help make sure your website your site gets found by the right people.
As a basic principle, Search Engine Optimisation (SEO) is the process of increasing the visibility of your website in the search results – and good web design plays an intrinsic role in achieving this objective. The structure of your websites content, the hierarchy of pages, and how popular search terms have been incorporated throughout your website can all positively (or negatively) impact your rankings in the organic search results.
The importance of good SEO
While you may intuitively understand what your customers are looking for, in-depth keyword research that examines search volumes and the competitiveness for a variety of relevant terms, can help ensure that your website has the best possible chance of achieving good rankings. By understanding what your customers are searching for, this information can be used to help define the design, architecture and structure of your new website.
Similarly, how users interact and engage with your website is an important consideration when determining your rankings. If a user can’t find the page they’re looking for they will simply bounce off or abandon your website for good, negatively influencing your rankings, traffic and potential for new business. In an ideal world effective web design and SEO should work together, ensuring that both the search engines and users alike can read, understand and find your website.
What our package includes
As part of our web design solutions, we offer an SEO package that covers some of the core elements to consider. This includes:
- In-depth keyword research
- Competitor analysis
- Applying search terms throughout the website
- Site structure and page hierarchy