The Brief
Wildflower Promotions (previously Wildflower Favours) is a successful, well established online store specialising in wildflower seed packets and gifts for business, weddings and other occasions. We have worked with Wildflower Promotions for many years, refreshing and updating the design of their logo and website when needed, as the business grows and develops. This latest redesign aimed to move the focus from weddings favours to promotional seed products for companies, as the new focus of the business. The previous design was clean and simple, using line sketches and soft colours, a rethink of the previous version to streamline and make it less busy. With this redesign, they wanted to add in more colour, with a focus on ‘all the colours of the rainbow’ to reflect the beautiful flower seeds they provide. They also wanted the design to have a smarter, more business focus feel, while retaining the charm and natural elements.
The Solution
We designed and built a fresh, bespoke theme, making use of all the latest features of WordPress to create a beautiful, contemporary website, that was an evolution of the previous design, rather than a complete change. We brought in the rainbow colour scheme with a fresh, fun new logo design, reflected in large category cards on the home page, and with subtle accents in the blog. Multiple flower information pages were grouped together as blog posts in a ‘Wildflower Guide’ to make them easier for customers to find and added a feature to link different seed mix guides to the relevant products in the shop to reduce the number of clicks for customers.
We redesigned and unified the charity section, showing the work the company does with multiple charities. We streamlined the shopping experience, reducing the number of product category to make them clearer and more relevant, adding a helpful sidebar with shop categories to filter by and redesigning the main product category pages to make them user-friendly, without losing their SEO potential. Working with a local digital marketing agency, we ensure that all urls were redirected so that the redesign and restructure didn’t impact on their SEO once launched. We continue to host, maintain and provide ongoing support for the website.
“I can’t recommend Bridget Designs enough! I have used them for years now for my websites and the main thing that keeps me going back (aside from the great design, of course!) is the excellent customer service. Queries are answered promptly and they will do all their can to sort out any questions I may have. They are lovely, helpful people and Bridget herself has a great eye for design. I love her latest design for my website, it fulfilled the brief I gave her. I am happy!”
Teresa Sinclair – Wildflower Promotions
