The Brief

Paul Incredible is a Kent based circus performer and close up magician. The brief was to create a contemporary and fresh design that would appeal to the corporate market, cabaret and the general public.

Paul wanted a stylish design that showcased his videos and photography and promoted his different acts to his target audience. The site needed to make a clear distinction between his circus acts, magic shows and types of event. The challenge was to make it clear and easy to see all the types of performance and events that Paul provides without the site becoming cluttered or difficult to navigate.

The Solution

The full responsive design features large background photographs and a contemporary white, red and grey theme with a slight vintage filter.

The site was broken into three distinct areas, event entertainment, magic and circus acts to make it easy for potential clients to find what they were looking for. Each Event type is then linked to the different acts available for the event. Making it easy for customers to see what is on offer at a glance.

The project also included the re-design of Paul Incredible’s logo and business cards. You can view them in our portfolio.

 

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