The Brief
Selectabase is an experienced, well-established company who have been providing prospect lists to companies for direct marketing for over 26 years. Their existing website was built some years ago and was becoming difficult to use and maintain with newer versions of WordPress and what they wanted to achieve with it. They had already been working with a company on a redesign, but this hadn’t met all their requirements, so they approached us for a complete redesign. Their main goals were to modernise and refresh the overall design, with a clearer structure and more engaging layout, to improve page loading times for SEO and to make the site easier to use and maintain going forward.
The Solution
As their existing theme was custom-built and hadn’t been updated fully in many years, we opted for a complete rebuild from the ground up, starting with a fresh clean database to avoid any hangover from older versions of the website impacting on its performance in the future. The theme was custom design and built from scratch to their exact requirements, utilising the default block editor rather than any page builder to keep the number of plugins to a minimum and ensure the fastest loading times and ease of use. Our bespoke theme comes with unique block patterns and custom blocks to ensure easy design and maintenance of the content.
The website integrates with their in-house system via a custom plugin, which we provided styling for to match the new design and create a seamless user experience. The result is a fast, contemporary, marketing focused website with improved performance and SEO, that is user-friendly and easy to use and develop further in the future.
“We had a great experience working with Bridget. Very much a can do attitude and has some great ideas. I wouldn’t hesitate to recommend for any business looking for help with a new or existing website”.
Steven Sellwood, Owner
