The Brief
Squid Ink Tattoo is a well-established, successful tattoo business that has been running for 21 years, with studios in Folkestone and Spain. They had a website in the past, but it didn’t bring in any enquiries, so you removed it to focus on social media for your marketing instead. Although that had been successful, they approached us for a new website to help to grow the business further, showcase their work and build their online presence. Their current admin systems were time-consuming also, so they wanted a centralised system for taking bookings and managing enquiries and consent forms.
The Solution
To help them stand out from the crowd we designed a built a completely bespoke theme, with a bold, contemporary design that offset their portfolio. It features a filterable main gallery, with individual filterable galleries for each style and artist. The site is built to utilise the default block editor, making it fast, streamlined and easy to use. Our custom patterns and blocks allow beautiful pages to be built and maintenance easily and for new artists and work to be added as needed. Online forms capture the information needed to streamline their admin process, with conditional fields depending on the nature of the enquiry to make it user-friendly.
We also designed a new logo, based on the owner’s own design to compliment the website and unify their branding.
