10 Reasons Your Small Business Website Needs a Blog

How would your business website benefit from a blog?

Much more than just an online journal, over the years blogs have evolved into an essential and powerful marketing tool, that anyone can take advantage of.

You might feel you don’t have the time, or your business wouldn’t benefit from one. The truth is a blog is one of the best tools for building your online presence and getting your brand noticed.

Let’s take a look at the top ten reasons a blog could really boost your business.

1. Blog posts bring traffic (and potential customers) to your website.

If you are selling services or products, whether on or offline, you want to attract new customers. A blog does just that. By creating relevant and useful regular content that will be beneficial to your customers, you dramatically increase your chances of getting found by the right people.

2. It’s a great way to connect with your customers and build trust.

You know your business inside and out and a blog is a great way to show that. By writing useful, informative about subjects your clients are interested in, you show that you are an expert in your field and that you can be trusted to do an excellent job.

3. It’s free advertising

As a small business, or if you are just starting out, you probably don’t have much of a marketing budget. Writing a blog is a free and effective way of getting your brand out there, reaching the customers you want to work with and building up your search engine rankings.

4. It builds customer relationships

Blog posts are personal, they speak directly to the person reading and you can target specific people or topics, to make your content really relevant and engaging. You can build great relationships with your customers and get your company voice across before they even pick up the phone.

5. Get ranked more easily and more often on search engines

Search engines love blog posts. They are statistically more likely to appear higher up in search results, and every post you write is another opportunity to be found.

6. Boost your social media presence.

Blog posts are a great way to create interesting social media posts that people will love to share. This builds brand awareness and lots of potential clicks back to your website. Make sure to include social media share buttons on your blogs posts and post to your pages every time you publish a new post.

7. You can use it to build a mailing list

You can use your blog to create a mailing list of potential customers. You can then use that list to get more sales through promotions and regular mail outs.

8. It encourages return visits to your website

A well written blog can be a invaluable source of information and if you post regularly, people will keep coming back for more. If your website is static, then they have no reason to return. People sometimes need to visit a website several times before deciding to make a purchase, so a blog is an excellent way to help them remember you and keep coming back.

9. They encourage feedback and involvement

By offering a way to give feedback through comments on your blog posts, you can get feedback at the start of the process and start a conversation to find out exactly what your customers want and how you can provide that.

10. It’s much easier than you think.

But isn’t managing a blog very difficult? No. Modern blogging platforms such as WordPress make it very easy for anyone to create beautiful, stylish blog posts without knowing any code. It might seem like a big time commitment at first, especially when you are just starting out, but committing to even just one post a month will help to grow your business and you will soon start reaping the benefits.

Want to start growing your business with a blog? Talk to us about how we can help you create a stylish and engaging blog perfect for your business.

Just don’t have the time or feel you aren’t the writing type? No problem, our content writer can create search engine friendly, carefully crafted blog posts for you so you can focus on managing your business.

Already have a blog? What made you start it up and what benefits has it had for your business?

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