Designing a logo is a intricate process and often starts with good old pen and paper. Here is a insight into the creative process behind my recent logo design for Bella Boo Bakery.

The brief was to create something feminine and pretty, incorporating butterflies and cupcakes and making a feature of the ‘Bs’ in the companies name.

Here is the final Logo design

Initial sketches and ideas

Colour versions

Selection of style from logo ideas, using font from one design and cupcake from another, to create a new design idea. Then refinement of that idea.